Case Study: The Stay Club’s Success with Mobile Passes

About The Stay Club

Founded in 2011, The Stay Club offers creative, community-driven student accommodations across four distinctive London locations. With 24/7 reception service, an in-house events team, and on-site cafés, they provide much more than just a place to live—residents benefit from a vibrant community supported by a dedicated staff.

Challenge

To enhance resident perks and strengthen relationships with local businesses, The Stay Club needed a convenient, trackable way to distribute partner discounts.

Solution

Using AddtoWallet, The Stay Club introduced dynamic mobile wallet passes that include the individual’s name, property, and check-out date. These passes are easy to claim and maintain:

Resident Discount Card: Out of 108 passes, 65 were claimed (60.2%).

Staff Discount Card: Out of 59 passes, 46 were claimed (78%).

These high claim rates showcase strong engagement and ease of use.

Outcome

“Addtowallet has been a game changer in the way we create discount cards for our residents,” says Joel Laurido, Marketing Coordinator at The Stay Club. “One of the best aspects is how helpful the team has been, providing advice and tips…Overall, a great experience.”

By leveraging AddtoWallet’s effective campaign management tools, The Stay Club continues to build community engagement, boost redemption rates, and provide valuable benefits for all who walk through their doors.