Why Wallet Passes Are Built for Corporate Partnerships

When two brands team up, the experience should feel cohesive, not cobbled together. That’s where mobile wallet passes come in — a sleek, digital-first way to deliver co-branded offers, perks, and promotions that feel seamless to customers and effortless for partners to deploy.

Think of wallet passes as the modern loyalty card — only smarter, more engaging, and impossible to lose in the wash. Whether you’re running a cobranded retail promo, bundling perks across multiple partners, or launching a new joint venture, passes let you put your brand in customers’ pockets — literally.

Co-branded. Click-to-add. Always with them.

With mobile wallet passes, your partnership doesn’t end at the checkout page. You can create a fully branded experience that lives on a user’s phone — one that updates in real time, surfaces at the right moment, and carries both brand identities clearly and cleanly.

This works especially well for strategic partnerships where you want to offer cross-promotions: “Spend $50 at Brand A, get 20% off at Brand B.” Instead of printing a coupon or sending a follow-up email that gets buried, the reward lives on a pass — visually on-brand, tappable, and always accessible.

Bundle up: A single widget, multiple offers

Our embeddable bundling widget makes it even easier to showcase your co-branded offers. Drop it into your site or partner platform, and customers can browse available discounts, select the ones they want, and add them all to their mobile wallet with a single click.

It’s the fastest way to turn a static promo page into an interactive, frictionless experience — and a powerful way to drive adoption across multiple offers without overwhelming your users.

Convenience is currency

In a partnership, the best experience wins. And the best experiences today are digital, streamlined, and smart. Wallet passes eliminate the need for printing, shipping, or scanning QR codes from email screenshots. They’re low effort for you, high value for your audience, and built to work in real life — in stores, at events, or online.

Let your partnerships live longer

Because passes can be updated dynamically, they’re not one-and-done. You can add new offers, shift messaging, or retarget passholders down the road. It’s a long-term engagement channel disguised as a single tap.

Chelsea Douglas

Brand manager at Avagate, certified SFMC admin and email specialist.

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Case Study: The Stay Club’s Success with Mobile Passes